The analysis compares communities in the Americas, Europe and Asia.
Gluten Free recipe: Terms such as gluten free recipes, gluten recipe, gluten free baking, wheat free baking Celiac related: These are terms related to information on the disease such as: celiac, celiac disease, gluten intolerance, gluten allergies Wheat free: Terms such as: wheat free, wheat gluten, wheat allergy GF Locations: gluten free stores, gluten free shopping, gluten free restaurant Specific GF Foods: gluten free bread, gluten free pizza, gluten free cakes, gluten free muffins Another main concept in this research was the development of a term called ‘Adjusted Celiac searches’. The second highest group is usually the celiac group. This value is based on raw gluten search term volumes and ‘adjusted’ (increased) to account for internet usage in a country as well as the probable total search engine gluten queries (using specific country Google Market share as the basis). GLOBAL CONCLUSIONS The raw search versus ‘adjusted celiac search’ plots shows a linear relationship between the two parameters. For example the top three foods searched for by French speaking people in France were: gluten free Flour, oatmeal and rye flour. Gluten Diet: These are terms that are related to the specifics of gluten free diets such as: gluten free diets, celiac diet. Only the top 50 search terms were used for detailed statistical analysis, but in most cases, these fifty terms represent 95% of all terms. Three classic examples of tier 2 communities are the incumbent language searches in: Germany, France & Spain. It is speculated that the reason for the top two groups comprise 70% TO 80% of top 50 searches are that in the generic group, these communities are in high internet penetration and have high economic wealth countries where high demand has created a high supply of gluten websites. Hyper markets also tend to have a lower proportion of generic searches than tier 1 and even tier 3 and the specific food searches proportion lies between that of tier 1 and tier 3. While India and Mexico might also appear slightly off the log trend, it should dog cold symptoms be noted that these countries have very low internet penetration and so the adjustment factors to convert tier raw values into celiac search values are much more sensitive to small changes in media estimations of internet and Google share. The group comprises: Australia (0.0218), US (0.0123); Canada English (0.0175); UK (0.0135); Singapore English (0.02730). To assist analysis, gluten related search terms were divided into seven groups as shown below. While this may be expected, this graph reveals Russia China and Indonesia as anomalies to this trend. There are also usually more than ten generic terms in the top 50 search terms. As discussed previously, the things these places have in common are that they all have very large populations, are developing countries and have low internet penetration.
